One of the best ways I know to lure new leads and customers is with Joint Ventures (JV).
Partnering with other MLM businesses that have the same customers you would like as customers creates another source of profit for your business.
In the networking business, you can refer your customers to an accountant. Then, the accountant can refer his clients to you. Or, an attorney can do the same with you.
The thing that makes this system work is to make sure that you let a prospective JV partner know from the start that:
- The additional profit center will not detract in any way from their current income stream.
- The additional profit center will not incur any risk whatsoever on their park.
- You will perform all of the work.
- They can stop at any time for any reason.
There are many potential JVs that it is impossible to cover every conceivable one here. Instead, I’ll give you some examples.
- JV with your suppliers. Your suppliers want you to be more successful since it means more sales for them. They may fund mailings, etc.
- Look for businesses that have the same customers as you have and want.
- JV a mini seminar or teleseminar. Using the lawyer/accountant example I gave you earlier, the two could get together and hold a seminar for new business owners, offering a package deal for both services.
- Endorsements. Most businesses have a great personal relationship with their customers and prospects. You create a letter that each of you sends out endorsing each other to each other’s clients/customers.
Well, that’s it for this issue. If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, simply go to this training page.
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