When a prospect becomes a customer by purchasing from you, that person should be in your database and contacted repeatedly over time. Unless they ask you to stop contacting them. If the way you contact them is right, then they won’t ask you to stop contacting them.
Send them coupons, deals for past customers only, and other items of interest to them. Here’s just one example. If you own a retail clothing store and you just got in a fancy (whatever), you might contact all of the women who purchased shoes in the past two years and let them know this might be a match for them.
If you are having difficulty with this tip, then let me know what business you are in and myself and the other subscribers could help you with it.
On acknowledging people’s birthdays…
All of you have already created a database of your customers so you do have their birthdays. But here’s an idea that you can use for your social networking group, be it Facebook, Instagram, TikTok, or other ones that you are on.
Most everyone I know loves to have their birthday recognized.
Facebook makes it very easy for you to see, track, and remember all the birthdays of your entire community. In fact, there is a new feature that I just found out about, where you can receive a weekly email notification of all upcoming birthdays.
Here’s how. Go to your settings and click on Account Settings Click the tab for Notifications and then click Show More under the first section. Then set the button for On next to “Has a birthday coming up.”
Or you can quickly link in the ‘here’ button for notifications.
This might seem confusing, but Facebook will help you accomplish this.
I recommend setting up a systematic approach to sending out your birthday wishes. You can set aside a certain time each day in your calendar to log into Facebook and write on the walls of friends with birthdays that day.
This shows that you care and create visibility for yourself.
Be creative with your greeting. They will mean a lot to your followers. I would love to hear some comments about additional ways you have found to use social media and networking.
If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, just visit Build Your Business Fast Academy and sign up for my one-on-one coaching program.
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