Video Marketing? Should I? Or Shouldn’t I?
That’s a question I hear very often from my subscribers. Here’s my view on it…
It seems that everyone on the internet is touting video as the marketi…
As I promised in my last blog, here’s the information on creating a Unique Selling Proposition or commonly known as USP.
In a nutshell, your USP is that single, compelling idea or benefit that make…
This week I’m going to write about two concepts that have helped many businesses to create new customers.
The first is to write just as I do.
Become a famous local author.
Wherever your busin…
Imagine if customers keep coming back to you – and they bring their friends, family, and even strangers they meet on the street?Let me ask you this…
Do you have a system in place to create “raving …
I’m often asked the following question on my coaching calls: “Why are older people so difficult to sell to?”
Communicating with older people can be very frustrating. The fact is that the earth as …
Many of you emailed me this past week asking me to explain the “Puppy Dog Close” I wrote about recently. What I plan on doing this week is to give you a few Sales Tools that you can use to close the s…
If you are currently advertising using TV, radio, or an ad in the newspaper, you can bring in more customers by also using Direct Mail.
Direct mail puts your message right in front of your prospect…
When a prospect becomes a customer by purchasing from you, that person should be in your database and contacted repeatedly over time. Unless they ask you to stop contacting them. If the way you contac…
Here’s the process for listening through objections.
Step # 1: Embrace The Objection.
Love it. Be excited about it. Look forward to it. Embrace it.
If you come from “I don’t want to hear …
“The objection will dissolve only when through your listening, the emotion has exhausted itself. “
Now that I’ve said that I now want to show you “How To Lose By Winning”.
You may win the “BATTL…
