Archive for the ‘Ken’s Blog’ Category

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MLM-5 Reasons Why Prospects Stop Reading Your Ad Before They Buy
5 Reasons Why Prospects Stop Reading Your Ad Before They Buy

September 8th, 2021

Probably 99.9 out of 100 prospects will not spend the time to read your unsolicited ad or direct mail piece.   The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the road” and forces […]

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MLM_Building Your Brand - How to (Efficiently) Introduce Yourself
Building Your Brand: How to (Efficiently) Introduce Yourself

August 25th, 2021

It’s been a while since I blogged about building your brand. Since then, I have received many private emails from members, mentioning their occupation and asking me to come up with a phrase to brand themselves.   This is so very important to anyone who networks or meets prospects that they want as customers. So […]

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MLM-4 Ways To Grow Your Local MLM Business for FREE
4 Ways To Grow Your Local MLM Business for FREE

August 6th, 2021

Create a Company Facebook Page Put up a sign at your location asking patrons to “like” your business on Facebook for a free service or other giveaway. Have a great database software system and email out at least once-a-month special offers. Send anything that will keep your business in your customers’ minds.  Find nearby businesses […]

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MLM-What to learn from the Coke fiasco
What to learn from the Coke fiasco

July 16th, 2021

I was just thinking about why Coke made the decisions they made when they took the old Coke off the market and instead created New Coke, and it turned out to be a disaster. I googled Coke and found out some interesting information that I feel pertains to all of us that are in business. […]

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MLM_Are your Employees your Ambassadors
Are Your Employees Your Ambassadors?

June 23rd, 2021

I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.   “Southwest’s communication, its message, is its people.” That means that they have trained their employees to be the ambassadors of their company. If any of you have flown on Southwest, you know what I mean. Whenever […]

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A secret for getting known on LinkedIn

May 10th, 2021

If you are on LinkedIn, you joined to use this social media venue to create potential customers.  The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult.   So, I didn’t pursue self-promotion. Instead, […]

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How to Grow & Sustain Your Network Marketing Business During the Pandemic

April 30th, 2021

In this Question and Answer Session, Ken Varga discusses key ways to grow and sustain your Network Marketing Business during the COVID-19 pandemic. Ken Varga, has built 35 successful, profitable businesses in his career of 38 years. • One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple […]

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MLM-Why Stories Sell More Products than Marketing
Why Stories Sell More Products than Marketing

April 27th, 2021

“All Marketers Tell Stories.” I was recently reminded of Seth Godin’s book with the same title the other day when I was looking at new cars… The salesman was very polite and talkative. Which isn’t bad. He started telling all kinds of stories, and when I asked him for further information and where I can […]

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An Unknown Secret of Customer Service

April 12th, 2021

I hate it when things go wrong. I’m always positive and when something goes wrong it totally throws me off. This could always happen when you have an angry customer, who has been let down by some part of your product or service.  Don’t panic. This could be an opportunity to show them how good […]

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MLM-Don’t Do these 3 Things if You Want to Profit from Your Social Networking Profile
Don’t Do These 3 Things if You Want to Profit from Your Social Networking Profile

March 3rd, 2021

In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.  Sharing too many personal details.If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be sharing […]

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