Would You Like More Referrals?
July 28th, 2022
I just have to share this experience with all of you. My wife Barbara decided that we needed our Great Room repainted. She said the white paint wasn’t looking so good. So I decided to contact a few painters. I literally went into the Yellow Pages and called over 30 painters who had […]Read Article →
Be likable, be consistent, be above the crowd!
July 21st, 2022
1. On being likable… When people like you, they naturally want to interact with you. Many want to connect with you and support you and are willing to give you their time in order for you to convince them to become your customer. Likability is driven in part by familiarity. This means that the more […]Read Article →
Give it Away for Free?
July 1st, 2022
I often times have written of a marketing technique where, if it’s possible, that you give your product away free. Today I want to share with you an experience I had at my local jewelry store. There are actually two lessons I want to share with you. I just got back home after […]Read Article →