Creating a Passionate Audience That Is Actively Looking for Your Services

When I was leaving Aruba for home this past year, I met an individual who worked for a high-end watch company. He showed me a watch that sells for $125,000. I asked him what is the difference between that watch and the watch that I was wearing.  Mine costs less than $300. He told me […]

To Build Your Business Fast Create a Focus 100 List

Most business owners know a lot of people.  Hundreds, and perhaps thousands of people.  Your contact list is your most valuable marketing asset. People who have inquired about your services or products are more likely to purchase from you than people who don’t know your name.  People who have purchased from you before are more […]