3 Mistakes You Want to Avoid When Choosing Your Target Market

The first mistake is that you don’t have a clear Audience. When you decide your audience is everyone, then you serve no one. Think about this for a minute.  If I am over 55 and want to lose weight but I’m sensitive about going to the gym, would I choose someone who specialized in weight […]

Storytelling Your Way to Sales

If you want to get your prospects’ attention, make an emotional connection with them then you have to learn the art of storytelling. Consumers have more choices today than they ever had before.  Traditional marketing just isn’t as effective as it once was.  Most businesses aren’t using storytelling today. A good friend of mine who […]