Creating a Unique Selling Proposition and Why You Need One

When you make a sales call, what do you think will be the one thing that convinces your prospect to purchase from you rather than the next guy? No, it’s not going to e the free gift you are giving away or how handsome you are.  It will be the Unique Selling Proposition you offer. […]

How to Multiply Your Prospect List a Thousand Fold

Autoresponders are definitely the most powerful marketing tool I have ever used to build my business and my following. My results are absolutely amazing. To me, it is the best way to keep in touch with your prospects and build your customer base.  Using autoresponder messages, you can easily direct them to your website or […]

Going Back to Marketing 101

Remember the basic marketing truism? A transaction happens between two people: the seller and the buyer. Not between 200 people but, again, between two people. This means… If you stay focused on how to create the best outcome for each person you interact with rather than a mass of people as a whole, you will […]