4 Ways to Make Email Sales Letters Produce Results

Selling with E-Mail I’ve often been asked the question, “Do you have any ideas for me to sell more via email?” I’m sure most of you reading this also have the same question. Here are 4 ways to make email sales letters produce more results… Keep your letter short and action-packed. Few people enjoy reading […]

Two Social Media Activities That Actually Get Results

Social media is a great tool for engaging an audience and building relationships, but how can you make sure that it is what you’re doing? Posting a steady stream of content without following up on conversations makes you look bad and doesn’t build trust. But fear not! Here are two social media activities that (actually!) […]

7 LinkedIn Messages You Should Never Send

Do you get LinkedIn messages that you consider Spam? Perhaps you are wondering what you should or shouldn’t do on LinkedIn. Here are 7 messages that you should never send on LinkedIn and why. The Default Connection Request.   It is rare that I accept these. If someone does take the time to write to me […]

Get Customers, Keep Customers: The 3 Must-Know Elements

I like to share with those who aren’t in my coaching program the many questions I receive from the subscribers to my Coaching Program. www.buildyourbusinessfast.com Here’s a question I was recently asked. “Ken, is there such a thing as a “Customer For Life?” Yes, there is. If you want to win customers over for life, […]

Don’t Do A Little Bit of Everything with your Web Site

Peter Drucker once wrote, “Concentration is the key to economic results. Economic results require that one should concentrate their efforts on the smallest number of activities that will produce the largest amount of revenue”. Unfortunately this principle is violated constantly today. It seems as if most individuals have an attitude of “Let’s do a little […]

Taking Email Marketing to the Next Level

Many businesses and professionals are turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the net, the vast majority of North Americans check their email every day. Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. […]

Capturing Post-Purchase Opportunities

Now that you’ve finally created the customer, the real fun begins. Many individuals in business think that once a person becomes a customer, their job is over. They are missing crucial additional revenue opportunities by failing to engage in post-purchase communications. Engaging customers immediately after they make a purchase creates an opportunity for add-on recommendations. […]

The Secret Formula for Attracting Customers & Clients

Businesses that are thriving and growing have a steady flow of repeat and referred customers. And they get those customers by attracting them rather than pursuing them. Virtually every professional I know loves the idea of attracting customers and would be even happier if there was a “magic formula” for accomplishing it. Actually, there is […]

Defining Your Market to More Customers Part 2

Targeting your Market is the only way that is cost effective in creating customers. If you can’t afford, or don’t want to purchase your own SRDS list directory, and then spend the time doing the research, you’ll probably want to use a list broker. These are individuals who make their living finding just the right […]

Defining Your Market to More Customers Part 1

Hi and welcome again to another exciting Marketing Tip of the Week. Over the next two weeks I’m going to go over, what I feel is one of the steps you have to do in creating the customer you want to do business with. As hard as you try, you can’t change the way people […]